World’s Largest Bedding Provider Adds to Portfolio, Offers Product for Online Consumers Seeking Quality and Choice from a Trusted Brand
LEXINGTON, Ky. (March 8, 2016) – Tempur Sealy announced today the debut of Cocoon™ by Sealy, the company’s new offering in the below-$1,000 e-commerce space. Made with the high-quality materials that consumers expect from Sealy, Cocoon by Sealy is sold exclusively online at CocoonBySealy.com and delivered in a box directly to consumers’ doorsteps. A queen Cocoon by Sealy mattress sells for $849, including free shipping.
“Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy.
“Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point,” Thompson added. “We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”
Retailer Affiliate Marketing Program
The company also intends to offer a retailer affiliate marketing program. The program, which will be available this summer, will allow retailers to benefit from the Cocoon by Sealy experience by actively participating in the sub-$1,000 e-commerce channel – which they may not have had access to before.
“We have developed an innovative program whereby our best retailers will help create demand for Cocoon by Sealy, in return for profit generation from the online sale of the product,” Thompson added.
Innovative Mattress Solutions operates more than 155 retail mattress stores in West Virginia, Ohio, Kentucky, Indiana, Tennessee and Alabama. Founder and President Kim Knopf said, “We’re thrilled to once again work with Tempur Sealy to bring the latest and best sleep set offerings to our customers. The Cocoon by Sealy initiative is an excellent way to focus industry resources on the e-commerce segment of the market. We plan to participate fully in the retailer affiliate marketing program.”
An Addition to the Industry’s Broadest Portfolio
Tempur Sealy has a deep understanding of the ways consumers want to shop for mattresses. A history of delivering durable, quality products direct to consumer ensures the purchase needs of consumers are met. Cocoon by Sealy is available in the choice of a Soft or Firm feel. A queen Cocoon by Sealy mattress sells for $849, and prices range from $549 (Twin) to $999 (King), which includes free shipping. This portfolio extension represents an option for the digitally-driven shopper looking for an alternative purchasing experience, but who wants a mattress that is comfortable, high quality and fits their personal style.
Building the Ultimate Happy PlaceThe Cocoon by Sealy marketing campaign centers on “My Happy Place” and the idea that the bedroom is a manifestation of identity and style. The bedroom can and should inspire happiness, and the bed is the centerpiece of any happy bedroom. Cocoon by Sealy will launch a digitally centered marketing campaign featuring brand ambassadors with expertise in fashion, design and home. They will contribute to the brand’s online presence, appear in advertising, develop customized digital and social content, and showcase to consumers how to build their ultimate happy place.
"We spend a lot of time in our bedroom – I think more time than most," said Carrie Eddmenson, co-owner of denim brand, imogene + willie. "It's age old...your bedroom is your room. It's a safe place, a place to be yourself. We're happy to collaborate with Cocoon by Sealy to help mattress owners bring their creative spaces to life.”
To meet other Cocoon by Sealy brand ambassadors or for more information about the product, visit www.CocoonBySealy.com.
Cocoon by Sealy Reviews
A lucky group of consumers got a sneak-peek opportunity to sleep on a Cocoon by Sealy mattress before launch, and initial feedback has been very positive. Reviewers provided comments ranging from “so comfortable” and “completely surprised” to “highly recommend” and “wonderful mattress.” To view all the reviews, visit www.CocoonBySealy.com.
About Tempur Sealy International, Inc.
Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. Tempur Sealy International, Inc. develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic® and Stearns & Foster®. World headquarters for Tempur Sealy International, Inc. is in Lexington, KY. For more information, visit http://www.tempursealy.com or call 800-805-3635.
Barry Hytinen, Tempur Sealy Investor Relations
Rick Maynard, Tempur Sealy Public Relations
Megan Beatty, Taylor Public Relations
Cocoon™ by Sealy Information Sheet
Cocoon™ by Sealy – Transform your Bedroom™
Your bedroom should be more than just a place to lay your head. It should be a place that feels like you – an escape, a retreat, a reflection of your style. Cocoon by Sealy believes the bedroom should be your “happy place” and it all starts with investing in the right mattress. When you have a bed that you truly love, that is catered to your needs, that you can trust to deliver superior quality...then you can build a space around it that brings comfort and happiness into each day.
Complete details are available at www.CocoonBySealy.com