New Line Launched to Help the Nearly Half of Consumers who Describe Themselves as ‘Hot Sleepers’
LAS VEGAS, Jan. 22, 2016 – Building on its worldwide reputation of developing proprietary, innovative products to unlock a transformative night’s sleep, Tempur-Pedic announced today the introduction of the new TEMPUR-Breeze™ line.
“Sleeping hot” is an issue that many can relate to. In fact, a survey of owners of all major brands of mattresses conducted by Tempur-Pedic revealed that 46 percent are self-described “hot sleepers,” making a potential solution to this industry problem relevant for almost half of all customers.
“Tempur-Pedic is well known around the world for innovation, so we are in a unique position to help meet a real need for that large percentage of the population that sleeps hot,” said Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy. “We developed the next-generation TEMPUR-Breeze line to help the many people who struggle with getting restful sleep because they wake up hot during the night. We’ve worked tirelessly to optimize every component of these beds to make them extraordinarily cool and breathable.”
The TEMPUR-Breeze launch will be supported by fully integrated marketing and advertising plans designed to surround the consumer and drive retail traffic and demand.
The new TEMPUR-Breeze line delivers all the famous benefits of TEMPUR® material – adaptive support, pressure relief and motion dispersal – while also leveraging proprietary technologies that enable consumers to sleep cooler and wake more refreshed. TEMPUR-Breeze features an integrated system of technologies that work together to help you sleep cooler and more comfortably during the night.
“It’s a huge competitive advantage that there is now a TEMPUR-Breeze model for all three of Tempur-Pedic’s popular collections. Now all of the great success our retailers saw last year with the TEMPUR-Flex line can be amplified even more with a TEMPUR-Breeze model in that collection,” Thompson said. “We are excited to share the new TEMPUR-Breeze line with our retailers and are confident they will be equally excited about the opportunity this line unlocks for them.”
“The people who struggle with hot sleeping problems aren’t just looking for a solution; they’re craving a solution, and we’re thrilled to be able to offer it to them,” he added.
For more information about Tempur-Pedic products, visit www.TempurPedic.com.
About Tempur Sealy
Tempur Sealy International, Inc. (NYSE: TPX) is the world’s largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many highly recognized brands, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, KY. For more information, visit www.tempursealy.com or call 800-805-3635.
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TEMPUR-Breeze™ Information Sheet
January 22, 2016
Innovations featured in the new and improved TEMPUR-Breeze line include:
The combination of state-of-the-art PureCool™ technology, breathable design, and premium cooling cover enables the upgraded TEMPUR-Breeze to provide more refreshing sleep for consumers seeking a cooler sleeping environment. PureCool™ and Tempur-Climate Material are both proprietary Tempur-Pedic technologies, joining the lineup of legendary TEMPUR comfort materials pioneered by the company and utilized across its portfolio.
The new 2016 models include TEMPUR-Cloud® Luxe Breeze, TEMPUR-Cloud® Supreme Breeze, TEMPUR-Contour™ Elite Breeze, and the all-new TEMPUR-Flex® Supreme Breeze. All new models are expected to be available at retail in March 2016. This launch will replace all existing TEMPUR-Breeze mattresses currently in the market.
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