Iconic Brand Announces Dedicated Showroom at Las Vegas Market for the First Time
LAS VEGAS -- Building on its heritage of superior craftsmanship, timeless design and the finest materials, America's most historic mattress brand will introduce the latest in luxury with the debut of the Stearns & Foster Limited Edition Collection. And for the first time ever, Stearns & Foster will premiere its own dedicated showroom at the Las Vegas Market this year.
Las Vegas Market Showroom Information
Tempur Sealy International, Inc. (NYSE: TPX), the world's largest bedding provider, is expanding its space at the Market in order to present its full range of new products. The new Stearns & Foster showroom is more than 6,000 square feet and located at C1524, across the hall from the Tempur-Pedic showroom.
"With its rich history and extensive product portfolio, we wanted to showcase the breadth and strength of the Stearns & Foster brand," said Patrice Varni, Senior Vice President of Tempur Sealy Brand Marketing. "The dedicated space allows us to bring the brand to life in a newly immersive and compelling way. We look forward to welcoming our valued retailers to the space this week and sharing with them the new Limited Edition Collection, which builds on the brand's legacy while also making its superior craftsmanship and finest materials relevant to new generations."
Unparalleled Craftsmanship and the Finest Materials
The new Stearns & Foster Limited Edition Collection, which includes five mattresses, features the finest in natural materials. Cradling your body in indulgent comfort, the quilt features pure New Zealand wool, the finest wool available. Wool has the unique ability to adapt to both heat and cold, naturally creating a more comfortable sleep environment. Paired with other natural materials like cotton, silk and cashmere, the wool in the Limited Edition Collection mattresses delivers a truly luxurious sleep experience.
"Previously, we used wool only in our mattresses that sold for more than $3,000," said Dan Calderwood, Vice President of Product Marketing for Stearns & Foster. "With the Limited Edition Collection, we offer five luxurious beds - two pillow top and three tight top - all made with pure New Zealand wool and with a starting price point of $1,799."
Enhanced Aesthetics and Premier Tailoring
Maintaining its high attention to detail, the Limited Edition Collection features even more handcrafted details throughout the structure. The collection's sleek aesthetics include rich, dark brown upholstery and premier tailoring results in a timeless design and unmatched beauty.
"The beautiful design of the new Stearns & Foster Limited Edition Collection, combined with the brand's unmistakable signature, handcrafted details and premium materials, offers consumers the ultimate in luxurious comfort and support," Calderwood added. "The unparalleled craftsmanship and finest materials featured in this collection truly resonate with today's consumers."
For more information about Stearns & Foster, visit www.stearnsandfoster.com.
About the Company
Tempur Sealy International, Inc. (NYSE: TPX) is the world's largest bedding provider. The Company develops, manufactures and markets mattresses, foundations, pillows and other products. The Company's brand portfolio includes many of the most highly recognized brands in the industry, including Tempur®, Tempur-Pedic®, Sealy®, Sealy Posturepedic®, OptimumTM and Stearns & Foster®. World headquarters for Tempur Sealy International is in Lexington, Ky. For more information, visit http://www.tempursealy.com or call 800-805-3635.
PR Manager, Tempur Sealy
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